OUR NEW LOGO
	The Pro Nature logo is at once the summation of Pro Nature’s commitment and all that Pro Nature believes in. It is born out of a commitment to a healthier, happier life and concern for the planet. It is a symbolic representation and reinstatement of Pro Nature’s vision to make organic food easily available to be adopted as the natural way of life. And it communicates this message through the use of precise colours and a select typeface. Pro Nature’s new logo uses the colours Orange, White, Green and Brown. These colours come together in the form of symbols in the Pro Nature logo that has a reversed out letter P that is held by a brown box the counter space of the letter P has a leaf that harmoniously blends in. The logo includes the stamp 100% Organic. As a complete mnemonic, the brown box stands for Mother Nature and the environment. The letter P blends in to symbolize that the brand exists in symbiosis with Mother Nature. Its also stands for the commitment of giving back to Mother Nature. The leaf inside the P symbolizes the fact that nature (organic farming) harmoniously co-exists within Pro Nature and is the very essence of Pro Nature. The stamp reiterates Pro Nature’s USP of being different from other organic brands; we sell only pure organic products under this umbrella and absolutely none that are non-organic. The colours by themselves communicate a vital part each of Pro Nature’s message. The Orange represents Vibrancy and Energy. It symbolizes our commitment to health. The White represents Purity, Cleanliness and Innocence. It showcases our commitment to be honest to the farmers and the consumers. The Green stands for life, growth, renewal, health and the environment. It is a sign of the environment being one of our highest priorities. The Brown denotes wholesomeness, earthiness, steadfastness, simplicity, friendliness, dependability and health. It denotes the foundation of life on Earth – the soil. The symbolic messaging is further supported through the use of the Gotham typeface that is assertive, friendly, confident and communicates in an honest tone. It is the perfect lettering to communicate our brand values of Integrity, Trust, Friendliness, Care and Inspiration.   Together, this combination of elements is all that the Pro Nature brand stands for and communicates our core beliefs and commitments in the form of a friendly, vibrant logo that is the new identity of Pro Nature.